Another question from marketing colleagues: can they reactivate ads to those people who’ve made a purchase on our site, rather than to people who may have just visited the site?
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Another question from marketing colleagues: can they reactivate ads to those people who’ve made a purchase on our site, rather than to people who may have just visited the site?
Dean
I agree with Andrea. If an ad needs to be ‘reactivated’, that sounds as though someone has opted out. So a follow-up purchase doesn’t override someone’s right to opt out of marketing.
Andrea
Not if they have opted out of receiving marketing from you.