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Donna
Donna

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Asked: January 17, 20222022-01-17T15:31:33+01:00 2022-01-17T15:31:33+01:00In: GDPR

Cold Prospecting

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Does your organisation undertake any cold prospecting? If so, what exemptions under GDPR are you using?

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    1. DP-Pro

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      DP-Pro Bronze contributor
      2022-02-09T09:44:10+01:00Added an answer on February 9, 2022 at 9:44 am

      Much of this will depend on what you mean by ‘cold contacting’. Whether you mean you are randomly marketing to citizens/member of the public (who have no expectation of the potential approach) or (say) attendees at an event (who may reasonably expect to be approached by organisations connected to or present at the event). There are no relevant exemptions within the GDPR, but CONSENT will be required when using a list acquired from a 3rd part (eg event organiser)

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    2. Dave_Wylie

      Dave_Wylie

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      Dave_Wylie Bronze contributor
      2022-02-10T11:06:31+01:00Added an answer on February 10, 2022 at 11:06 am

      I would strongly suggest reading this:

      https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/exemptions/

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