Can we contact existing customers for their consent to marketing (email) so we comply with UK GDPR/PECR. For example, can they be contacted and given the option to opt-out of future marketing?
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Can we contact existing customers for their consent to marketing (email) so we comply with UK GDPR/PECR. For example, can they be contacted and given the option to opt-out of future marketing?
curtley99
you can use legitimate interest for existing customers for markerting emails, you do not need their consent, but you do need to offer the opt-out.. additionally, the service/product needs to be similar to the product / service they bought
Magnus T
Hi,
Not a lawyer, but maybe there is something in here to guide you?
https://www.dporganizer.com/blog/email-compliance-b2c/