People sign up for accounts so they can run searches to assist their research. Colleagues have asked if it’s possible to track usage to allow the system to recommend other relevant results tailored to the user, and also to set up tailored marketing emails?
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Andrea
Are your colleagues anticipating using analytical cookies for tracking usage? If so, you will need to ensure that your cookie banners are clear and correctly set up and consent gathered (it seems unlikely you could say that the analysis is necessary for the performance of the search).
Are you going to get consent for the profiling/emails or (depending where in the world you and your users are) rely on the existing customer relationship (assuming you are recommending similar products or services). Either you you need to be transparent in your privacy policy and give your users a chance to opt out.