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Anonymous
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Asked: April 16, 20222022-04-16T06:15:49+01:00 2022-04-16T06:15:49+01:00In: GDPR

Marketing preferences

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Looking for a bit of guidance please.

As a charity we use LI as our lawful basis for keeping in touch with our supporters and provide the opportunity to object to this on our marketing materials:
[ ] No thank you, I would not like to hear from you by post
We have been looking to increase our use of email and ask for consent to do this under PECR:
[ ] Yes please, I’d like to hear from you by email

What about contacting by telephone though? There is general consensus that we should use this statement
[ ] No thank you, I would not like to hear from you by telephone
however I think this is relying on soft opt in which, as a Charity, we can’t do and we should therefore be using:
[ ] Yes please, I would like to hear from you by telephone

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    1. d9d9d9

      d9d9d9

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      d9d9d9 Rising star contributor
      2022-04-25T15:36:07+01:00Added an answer on April 25, 2022 at 3:36 pm
      This answer was edited.

      Hi! I’m not an expert for PECR but based on my understanding, you organisation could rely on soft opt-in for both email and phone marketing provided that your organisation:
      – has an ongoing relationship with the individuals
      – is the entity that has both obtained the contact details
      – is sending the marketing email or calling (not through a third party), and
      – provides an easy way for individuals to opt-out
      Soft opt-in means that you can contact an individual for marketing purposes on an opt-out basis if the listed conditions are fulfilled.
      I hope this helps and maybe someone with more experience can weigh in!

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