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Asked: May 2, 20222022-05-02T09:51:22+01:00 2022-05-02T09:51:22+01:00In: Privacy Management

US marketing laws

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Hey! I’m looking for direction when it comes to USA and direct marketing, what federal and state laws do we need to be aware about?

Thanks!

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    1. Privacy Wizard

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      Privacy Wizard
      2022-05-04T09:51:01+01:00Added an answer on May 4, 2022 at 9:51 am

      Hi. In addition to COPPA and general FTC guidance applicable to the handling of consumer data, there are a couple of federal provisions to keep in mind:
      – Email – The CAN-SPAM Act of 2003 governs general commercial email (emails advertising or promoting a commercial product or service). Consent isn’t needed to send commercial email, but you have to honor an opt-out request within 10 business days. A clear option to opt-out is required.
      – Text and SMS – The Telephone Consumer Protection Act governs the sending of text or SMS messages. You need prior express written consent for the sending of a marketing text message using an autodialer. You have to immediately honor an opt-out request from marketing text messages.

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