Our marketing team have asked the following and I have no idea other than working through the principles with the team. Can any one help at all please?
I wanted to check with you what our GDPR policy allows us to do in terms of look-a-like audiences on PPC and Social Media activity.
For this activity, we would have to load customer data (name, job title, etc.) into Google Ads or Facebook/Linkedin paid ads account and then target paid posts or google ads at people who have either the same job titles, location, etc. Is this allowed?