Every marketing department I’ve worked with, as well as some product teams, insist on using GA and really won’t budge. I’d like to reduce our dependence on Google services, but it’s hard when alternatives are sparse.
Is your experience the same? I haven’t found many good options so far – the closest is https://plausible.io/ but it’s still lacking some functionality.
Yorkie82
I think the ICO guidance is very clear in this that you need active cookie opt-in for google analytics. But seeing today’s article in the Telegraph and the stance of several other EU regulators e.g. Spain and Italy, I see it will probably change soon.
Our problem was more the people not interacting with the cookie banner than rejecting the cookies. We followed the ICO guidance on cookie walls and made it a bit more uncomfortable for users if they did not interact with the cookie banner at all and that raised the acceptance rate to over 70%. The marketing team was happy with that.
With Google Consent Mode, you can manage Google Analytics, cookies and GDPR user consent. If users don’t give their consent to statistics cookies, Google Consent Mode makes sure that you still get aggregated and non-identifying insights into your website’s performance, such as Timestamps, User agents, Referrers, Other basic measurements for modelling